There is a simple truth that has been made manifest in the apparel industry enough times to be categorized under the heading “Unequivocal Fact”. Even Harvay Gnostalion, the developer of the theory of absolute relativity, in the end conceded that indeed, this single fact proved the very existence of truth. (After which he ceased to exist-which explains a lot.)
The fact is this:
There is no accounting for taste.
Even for those who have never worked in the apparel industry, the evidences of this truth are manifold. To prove the fact mathematically, one must simply compare the total number of people who wear fluorescent spandex to the total number of people who should. The implications are far reaching.
As a jewelry retailer, I am often confronted with what you might call “ugly jewelry”. We see it at trade shows, in advertisements, and every now and then… in our own inventory. That’s right, we have a small collection of ugly jewelry. The reason we have it is-you guessed it: There’s no accounting for taste! Some years ago, an internal poll of our salespeople was taken, and a certain article of jewelry was unanimously selected as the ugliest piece of jewelry on the floor. The item sold. So, we made it again-and again it sold. Three times we made this piece of jewelry-and each time it sold. I’d tell you what it was, but you might have one